The Idea Was Simple. The Execution Taught Us Everything.
When we set out to create our first digital product — the Brand Clarity Kit — we thought it’d be a quick win. Package our client frameworks, add polish, drop it on Gumroad, done. Right?
Not quite.
What started as a “small launch” turned into a lesson in product design, audience empathy, and decision fatigue. In this behind-the-scenes post, we’re sharing what went right, what didn’t, and what we’d do differently.
What the Kit Is (And Why We Made It)
Over years of branding projects, we noticed a pattern: clients didn’t struggle with visuals — they struggled with explaining their value clearly.
So we built the Brand Clarity Kit to fix that.
It’s a DIY-friendly toolkit that helps founders:
Define their audience and offer
Craft a unique positioning statement
Organize visual and verbal inspiration
Clarify messaging before hiring a designer
No jargon. No filler. Just focused, strategic prompts + templates.
Lesson 1: You Are Not Your Buyer
We’re designers. We love clean layouts and smooth systems.
But guess what? Most early-stage founders don’t want Notion pages with toggles inside toggles. They want:
Simplicity
Direction
Wins they can feel in 30 minutes
Our first version had too many sections. Too much polish. Too much us.
We had to cut, clarify, and rewrite. The final kit is tighter, faster, and founder-proof.
Lesson 2: Build Distribution Early (Not After Launch)
We focused so much on making the product useful that we didn’t give equal love to:
Email list building
Preview content (blogs, carousels, lead magnets)
Outreach and audience seeding
The kit launched well, but it could’ve had more momentum if we treated marketing as part of the product.
Now, every product starts with a content runway — not just a checkout page.
Lesson 3: You Can’t Automate Feedback
Our first 10 customers taught us more than a month of design sprints.
By watching how they used the kit, we learned:
Which sections made people stall
What questions needed clarification
What templates sparked lightbulb moments
We now treat early buyers like beta users — not just customers. That mindset shift has made versioning easier and more intentional.
Lesson 4: Design for Action, Not Aesthetics
We’re proud of how the kit looks — but what we’re most proud of is this:
People actually use it.
Design isn’t just about making things pretty. It’s about removing friction, creating momentum, and guiding people to results.
We built:
A 3-step overview system
A simple brand voice starter guide
A visual clarity map (sticky, fun, fast)
The win? People finish the kit. And they feel clearer when they do.
Lesson 5: Start Small, Ship Fast, Iterate Loud
Perfectionism is a killer. We almost delayed launch three times because of “just one more thing.”
Instead, we set a limit:
Max 20 pages
Max 3 templates
Max 1 week to finalize assets
Then we launched. Imperfectly. But openly.
Since then, we’ve collected feedback, updated the kit, and built a follow-up product. Progress > polish.
What’s Next for the Kit (and Our Product Line)
We’re currently:
Expanding the kit into a “Clarity → Identity → Execution” mini-series
Creating a stripped-down free version for lead gen
Exploring integrations into Notion and Webflow
The long-term play? Turn our creative processes into usable, repeatable, valuable tools that help founders move faster with more confidence.
Final Thought: Clarity Is a Service
Designers talk a lot about visuals. Founders talk about funnels. But everyone is really chasing the same thing:
Clarity that helps people take action.
That’s what the Brand Clarity Kit is about. And that’s what all our future products will be built around, too.
Want to try the kit yourself?
You can get it [here] — or grab the free version to test drive it first. Feedback always welcome.
