Q1 Was Foundation. Q2 Is Focus.
The first quarter of 2025 was about planting seeds — launching our site, publishing regularly, releasing our first product, and sharpening our positioning.
Now, as we step into Q2, we’re shifting gears: from building the base to building momentum.
This post is an open look at where we’re headed next, what we’re prioritizing, and how you can follow (or join) the journey.
✅ What We Shipped in Q1 (Quick Recap)
✅ New DesignLabs website — with clarity-focused services, a growing Journal, and lead-gen in place
✅ Launched the Brand Clarity Kit (and learned a ton from early users)
✅ Published 15+ blog posts across 5 categories (Insights, Toolbox, Focus, Signals, Notes)
✅ Refined our Notion-based ops system and internal client processes
✅ Soft-launched our first free template downloads
It was a season of groundwork — and intentional visibility.
🔭 Q2 Themes: Product, Depth, and Ecosystem
1. From One Product to a Product Stack
We’re building out a focused ecosystem of tools for founders, small teams, and early-stage creatives. Coming soon:
Brand Clarity Kit 2.0 – updated structure + Notion integration
The Visual Identity Starter Pack – mini style systems that don’t require a full rebrand
Notion Creative Brief System – a template + guide combo for internal teams
Website Wireframe Mini-Kit – for non-designers launching fast
Each product will have a free version, a deep-dive upgrade, and built-in use-case content to support it.
2. More Real-Time Publishing (Less Polished, More Useful)
We’re experimenting with:
Weekly behind-the-scenes notes
Early thoughts on what we’re building
Visual breakdowns and process snippets (via the Journal + LinkedIn)
Why? Because transparency builds trust — and progress is more valuable than polish.
3. Refining Our Client Flow (Without Scaling Too Fast)
While we’re building products, we’re still doing 1:1 client work — but with tighter focus:
Strategy-first founders
Digital brands
Lightweight design systems and launches
We’re testing a new “Strategy > Sprint > Support” model to simplify the journey from first call to launch.
4. DesignLabs as a Micro-Brand Studio + Product Lab
We’re not trying to be a big agency. We’re not just a design service.
DesignLabs is growing into a hybrid: part client studio, part digital product engine.
That means our time is split between:
Helping real clients with high-impact creative
Building tools and systems that serve more people, more affordably
Sharing everything we learn along the way
The brand you see today? Still evolving — by design.
👀 Want to Follow Along?
Here’s how:
📩 Join our Journal subscriber list (no fluff, no spam — just weekly creative thinking)
📁 Try our templates and share feedback
🗓️ Book a Clarity Session if you’re stuck on identity, direction, or systems
🗣️ Say hi — especially if you’re a founder, builder, or curious creative
Final Thought: You Don’t Need to Scale to Be Significant
We’re not chasing headcount or virality. We’re chasing clarity, creativity, and impact — at a scale that feels right.
Q2 is about doubling down. Sharpening what works. Letting go of what doesn’t. And continuing to build in public.
We’re just getting started.
